Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into.

They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana also shares her thoughts on how brands can build connections with their target audience, the evolving landscape of SaaS pricing, and breaking societal norms, especially for women in business.

Jump in to shake things up and show what it means to truly stand out.

01:21 Calling out marketing BS
02:52 What to choose - action or information?
04:41 Trend analysis and future-proofing businesses
05:13 The rise and fall of social media platforms
07:24 Search platforms beyond Google
09:33 Building a Business Strategy
11:20 Getting audience insights
12:41 Using pop culture as a marketing tool
15:53 Creating engaging content
21:11 Building the right audience
35:17 Challenging societal norms for women in business
37:06 Conclusion and bloopers

Reach out to featured guest Adriana Tica:
Newsletter: https://www.adrianatica.com/newsletter/ | Website: https://www.adrianatica.com/LinkedIn: https://www.linkedin.com/in/adrianatica/ | X: https://x.com/adriana_tica | Threads: https://www.threads.net/@adriana__tica

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Produced by ⁠⁠Your Podcast Sidekick